The phrase identifies an imitation of a specific luxury watch model. It refers to products attempting to duplicate the appearance of a high-end item, often sold at significantly lower prices. For example, one might encounter advertisements for items bearing a strong resemblance to the genuine article but offered through unauthorized retailers.
These items address a market segment seeking the aesthetic of luxury goods without incurring the substantial cost. Historically, the production and distribution of such imitations has been a persistent issue in the luxury goods industry, raising concerns about intellectual property rights and consumer deception. The availability and sophistication of these products have increased with advancements in manufacturing technology.