These academic roles involve teaching, research, and service within higher education institutions. Individuals in these positions educate students on topics such as sport marketing, finance, law, and organizational behavior, while also contributing to the body of knowledge through scholarly research. For example, a typical faculty member might instruct undergraduate courses in sport event management, conduct research on fan engagement, and serve on departmental committees.
The value of these positions lies in their contribution to the development of future sport industry leaders and the advancement of evidence-based practices within the field. Historically, these roles have evolved alongside the professionalization and growth of the sport industry, requiring increasing levels of expertise and scholarly achievement. Institutions benefit from having qualified faculty who can attract students, secure research funding, and enhance the reputation of the sport management program.