The phrase represents a promotional instrument or voucher that offers a discounted rate on the activity of leaping from an aircraft and performing aerial maneuvers before deploying a parachute, specifically when undertaken in the metropolitan area of Nevada known for its entertainment and resort amenities.
Such incentives are important because they can increase accessibility to the sport, making it financially viable for a broader demographic. Historically, these promotions have served as a crucial marketing tactic for skydiving businesses in the region, attracting tourists and locals alike, boosting revenue, and contributing to the local economy.